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swipe · 10 metrics

Ten operating metrics that help you decide.

Most dashboards track what is easy to measure. This guide pairs ten operating metrics with the decision each can inform, so you can choose the ones that fit your business model.

Built by Nick Horob · Updated

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Cash runway

Months of survival at today’s burn rate.

Decision
Can you afford the hire, the tool, or the slow quarter you are debating right now?

Threshold
Under six months, every other metric in the guide becomes optional. Fix this one first.

The complete download pairs all 10 metrics with the decision and threshold each should drive.

Why trust the work

Built from operator experience.

Nick Horob helped build Harvest Profit with a six-person team before John Deere acquired the company in 2020. Nerd Out turns that operator experience into focused tools you can inspect before sharing your email.

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Open metrics

Preview three metrics and open one complete decision-and-threshold example before you download the guide.

  1. 01
    Cash runway

    Months of survival at today's burn, the one number that ends arguments.

  2. 02
    Revenue concentration

    Share from your top client. High = fragile.

  3. 03
    Lead-to-close time

    Days from inbound to signed. Trends before revenue does.

Included in the download7 more metrics
Included in the download: Gross margin by line
Included in the download: Pipeline coverage ratio
Included in the download: Repeat-purchase rate
Included in the download: Utilization vs capacity
Included in the download: Refund / churn rate
Included in the download: Cost per acquisition
Included in the download: Aging receivables

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