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Built to be used, not admired

Free resources for building a leaner business.

Worksheets, templates, prompt packs, and field guides written by Nick Horob. Each one solves a specific problem and shows you what you will receive before you sign up.

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Pick the problem closest to today’s work.

Rank an AI opportunity, follow up with a lead, or document a process.

Draft a useful lead follow-up in under five minutes.Six lead follow-up templates and a scoring prompt to personalize before sending.PDFSOP Template LibrarySixteen import-ready templates, 20 filled examples, and a redaction-first assisted SOP generator.Template library

Sales and follow-up

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Draft a useful lead follow-up in under five minutes.Six lead follow-up templates and a scoring prompt to personalize before sending.PDFSales Email Quality GraderSeven editorial checks, targeted changes, and scored templates for sales emails.Interactive toolMissed-Call Text-Back KitA private recovery calculator, four opt-out-aware scripts, current phone-system setup paths, and a 30-day tracker.Interactive toolObjection Library BuilderTurn redacted sales notes into a searchable, editable objection-and-response practice library.Interactive toolQuote Follow-Up Sequence BuilderFive personalized follow-ups with target send dates, calendar export, and an agent recipe.Interactive toolReferral Ask GeneratorTen review-ready referral asks, matched to an earned moment and channel.Interactive tool

Customer response and reputation

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After-Hours Coverage ROI CalculatorFive coverage options, editable assumptions, sensitivity, and a private one-page business case.Interactive toolAI Receptionist Readiness AssessmentFifteen readiness checks, a call-flow spec, 20 test calls, and a four-vendor evidence grid.Interactive toolComplaint-to-Resolution Script KitFive complaint scripts, an approval-based remedy ladder, printable cards, and a practice quiz.Interactive toolReview Response GraderA privacy-first seven-part scorecard, safe rewrite, worked examples, and 30-response swipe file.Interactive toolReview Freshness CalculatorRating math, review freshness, velocity, and a private 90-day target.Interactive tool

Money and business metrics

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Ten operating metrics that help you decide.Ten measures, each paired with the decision it should trigger.PDFBack-of-the-Envelope Valuation CalculatorSee the assumptions, compare five levers, and download a private report with an owner-dependency worksheet.Interactive toolMonthly Close Checklist with AI AssistsFifteen monthly checks, six AI prompts, an owner update, and a yearly close workbook.Interactive toolUnit Economics Calculator and One-PagerFour customer metrics, three worked examples, live scenarios, and a private one-page PDF.Interactive toolBudget vs Actual Monthly Review SheetA live variance preview, 12-month workbook, explainer prompt, and decision log.Template libraryCash Runway CalculatorNet burn, cash runway, an act-by date, and side-by-side scenarios.Interactive tool

Operations and owner independence

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Make a hard call with the assumptions visible.A one-page decision memo plus a pre-mortem prompt.PDFTurn a Loom into an SOP draft you can verify.The record → transcribe → draft → verify one-pager.PDFBusiness Continuity One-Pager GeneratorDocument six handoffs, test owner coverage, and download a private one-page plan and review kit.Interactive toolBottleneck FinderMap lead-to-cash waiting time, compare a what-if, and build a private 14-day improvement plan.Interactive toolOwner Time AuditA private weekly logger, dollars-by-bucket diagnosis, first-five opportunity queue, and delegation report.Interactive toolProcess InventoryA live scored inventory, sorted action queues, process-list prompt, and documentation pack.Template librarySOP Template LibrarySixteen import-ready templates, 20 filled examples, and a redaction-first assisted SOP generator.Template libraryIs your spreadsheet ready to become an app?An eight-point readiness checklist.PDF

AI systems and governance

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AI Agents Business BuilderDesign your business, assemble your AI agent team, and get a plan to build it.Interactive tool25 AI recipes from six months of live builds.Practical workflow recipes with a complete example visible.PDFMap what belongs in a knowledge bot, and what stays out.A one-page source map for current, owned, and reviewable knowledge.PDFDefine an AI assistant’s job and limits.A one-page template plus five practical AI roles to evaluate first.PDFSix useful AI prompts for your desk and phone.The full prompts as a printable card and phone wallpaper.PDFAgent Rollback and Kill-Switch PlanFour incident triggers, tested pause instructions, manual fallback, and a quarterly drill kit.Interactive toolAI Risk Register (SMB edition)Twenty-five preloaded AI risks, a live heat map, owners, controls, review cadence, generator prompt, and NIST AI RMF map.Template libraryAgent Cost EstimatorToken, tool-call, idle-run, and human-review costs across three scenarios.Interactive toolShadow AI AuditFind work AI tools, map data and ownership risk, and build a supportive remediation plan.Interactive toolInternal Tool Spec GeneratorTwelve guided questions, a complete internal-tool brief, and Given/When/Then acceptance tests.Interactive toolFree AI Workshop Field GuideTools, prompts, settings, and checks for practical AI work.PDFOne idea, one week of content.A five-format content repurposing template.PDFFind your best first automation candidate.A five-question self-scan for comparing recurring work before you build.PDF

AI by industry

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AI for Roofing and Exterior ContractorsRank ten workflows, triage fictional storm calls, and take the spec, tests, and 30-day plan to your dispatcher.Industry playbookAI for General Contractors and BuildersRank ten workflows, test a fictional daily-log update, and take the spec, tests, and 30-day plan to your PM.Industry playbookAI for NonprofitsRank ten workflows, test a fictional grant draft, and take the spec, tests, and 30-day plan to your team.Industry playbookAI for Dispatchers and Ops CoordinatorsA scored workflow map, approval-line designer, sample confirmation demo, implementation spec, tests, and 30-day plan.Industry playbookAI for Property ManagementA scored opportunity map, ten workflows, approval boundaries, a sample maintenance-triage demo, implementation spec, tests, and 30-day plan.Industry playbook